Kneipp x Adman Agency Squad: Body & Mind Balance awareness campaign

Kneipp has recently launched a wonderful new holistic line: Body Mind & Balance. This complete line of pampering products has a special ‘balancing’ effect: it’s invigorating or calming, depending on what you need at that moment. To properly launch this product line, we set up an influencer campaign for Kneipp for the Belgian market.

Kneipp: 130 years of brand history

Kneipp is an established household name. And yes, trying really is believing. Once you’ve tried a Kneipp product, you won’t want anything else. Kneipp is kind to the environment and the planet, with no chemical nasties in their products: just nice and natural.

Body Mind & Balance

To draw even more attention to the new product line, we developed an influencer campaign for Kneipp Benelux with our Adman Agency Squad. We asked them the question: how do you create balance in your life, and what does that mean for you?

Adman Agency Influencer Squad campaign – 50x impact

For this campaign, we selected 50 Belgian influencers from our Squad who systematically shared content on their platforms for 2 weeks. As a result, we achieved the following results for Kneipp:

  1. The content on Instagram has an engagement rate of 13.87%
  2. The content on TikTok has an engagement rate of 7.65%
  3. In total, the campaign generates 100,278 impressions.

Elma, product manager at Kneipp Benelux, describes our collaboration as follows:

“This smooth collaboration resulted in great results.”

Want a peek into the campaign? Click here!

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Kneipp Body Mind en Balance campagne Adman Agency squad Influencer marketing

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