Onboarding: when a new collaboration starts, we always start with an onboarding. During this onboarding, we deep-dive into your company. This allows us to make better decisions in the long run.
Audit or set up a new account: in case there is already an account that has been actively advertised, we start with an audit of this account. Your account will be assessed based on 60 points. Depending on how you score on this, there are often quick wins that help you optimize your results. In case a Google Ads account does not yet exist, we will set it up completely for you.
Google Ads and Google Analytics setup: of course we also want to measure what works and what doesn’t work for your company. That is why we are going to work on correctly setting up both Google Ads and Google Analytics so that all the data we need comes through properly.
Keyword research: to find out what your future customers are looking for, we always start with keyword research. Based on this research, you can quickly see how many monthly searches there are for search terms relevant to your services and/or products and how much the average monthly investment would be if we wanted to make optimal use of this.
Monitoring and management: Search engine advertising is not a set-and-forget approach. To use this tactic as efficiently as possible, we adjust the account on a weekly basis in function of the predetermined objectives. Here we make adjustments based on conclusions we draw from data and experiments.
Marketing Monthly: last but not least, you naturally want to know what your investment has yielded. That is why we always provide a focus moment every month (in addition to the communication during the week, of course). During this meeting, we discuss the results achieved, remarkable conclusions and next steps we want to take. It is important that we merge both your and our visions here for the ultimate approach that everyone supports.
